Customer satisfaction
Customer satisfaction is the fulfillment of expectations in terms of various attributes of the products and services. Many business organizations offer products or services to satisfy the customers with profit. The business organization always strives to offer products in a way that would fulfill the customer’s expectations, needs, and wants. The customer satisfaction level is a responsibility for making that customer a loyal customer for a business organization. Every business organization always expects to make all the customers loyal to retain them longer time.
Following are the examples that describe the different perspectives of customer satisfaction
Example 01. Customer Satisfaction in Entertainment Service
Entertainment service is the potential service product that is offered by various organizations to get more revenue. Customer satisfaction is of fulfilment of the customer’s expectations or meeting the customer’s needs wants, and desires for retaining the customer’s longer period of time. The following are the key factors that contribute to increasing the customer satisfaction level in the context of entertainment service.
1 Right pricing
Pricing plays a vital role according to the law of demand. As the price is low the demand will be more but in the context of customer satisfaction level, it is essential to afford the service at an affordable price. What is meant by affordable price? This question directs the price at which the company can get the highest revenue without losing the demand and customers afford the product or service with expectations or need fulfillment.
Setting the price at which the company can get the highest revenue and attract customers to buy its products or services is a very tough job. It can possible by implementing marketing analytics and various techniques such as demand for casting.
Price offered by Netflix, Hotstar, Amazon Prime videos are attracting the customers due to their satisfaction level.
2 Offer the product or services with the features that meet the customer’s expectations
Customer purchases any service or product expecting their desired features. In the context of entertainment services, every customer expects a specific entertainment package that fulfills his or her expectations. For example, Netflix offers a number of entertainment packages or we can say the packages that satisfy or meet the customer’s desires. All the movies across the globe can be made available on the Netflix platform which can be the biggest factor to fulfill the customer’s expectations and hence their satisfaction too.
3. Flexibility with innovation
Every Business organization in New Delhi has a better place ability and innovations according to the requirements of the external and internal environment of the business. If a company or business organization cannot make innovations or cannot have the flexibility to make improvements or changes according to the demand of the environment then they will no longer be surviving in the market.
Netflix has made huge innovations according to the requirements of the market and now it is the only platform or we can say leader in providing entertainment services across the globe. They have made renovations and adopted the changes according to the requirements of the environment. Now an entertainment service provider Netflix is the leader as it acquired the largest part of the market across the world.
Example 02: Customer Satisfaction in Data Services
Telecommunication companies or operators have been providing telecommunication and data services across the globe with customer satisfaction. The customer satisfaction level plays a very important role in this industry as customer retention is a key factor to generate highest revenue for the company.
JIO In India has implemented the right marketing strategies to capture the largest part of the market and generate the highest revenue in telecommunication services by offering telecommunication and data services. Initially, jio offered telecommunication and data services at almost free of cost or very low price. By offering their services at a very low price they made the customers habitual of consuming the data services. After making the customers habitual of consuming data services they increased the charges and now generated the highest revenue by offering telecommunication and data services to the customers.
Retail is a government organization offering data services and broadband services to a number of areas of the country through which they have generated the highest services along with customer satisfaction. They have offered data services or broadband services at a very affordable price to the customers. And they have maintained the affordability due to which they captured the largest part of the market.
Customers However have number of options in data services or telecommunications services they retain or connected only when their satisfaction level is high. The company can retain such customers by offering services of good quality along with meeting the customers’ expectations.
Example 03: Customer satisfaction through organized Retailing
India was specifically identified by unorganized retailing where the people have been preferring the organizer retelling for shopping. After 2010 The picture is changing with yours impact of organized retailing on customers’ preferences about shopping. Most of the middle class and Upper Middle Class people prefer shopping in malls supermarkets Etc.
Supermarkets provide a variety of products available along with various discounts and Offers that attract customers towards buying. Supermarkets provide a comfortable physical environment and better stops that can provide better services to the customers. This is the reason why customers are satisfied more with organized retailing instead with unorganized retailing.
Malls in Metro cities is becoming the place for all type of customers who are interested in buying all type of products. The Key reason behind their attraction towards buying the product is the level of satisfaction they will have after buying the products in the supermarkets and malls. The way the employees of the supermarket and the mall interact with the customers and the way they are showing and offering the products to the customers are responsible for satisfying the customers during shopping.
Customers’ shopping experience along with the service attributes such as physical environment employee interaction and technology used are the key factors to Making a better experience. These factors are responsible for retaining the customers for a long time and the customers can buy the products again and again. Where is in unorganized retailers the physical environment employee introduction and standardized methods are not implemented and the customer seeking for use is not as good as in organized retailers.