Marketing Management

Characteristics of services Perishability Services are intangible and they cannot be stored like physical products. Services are required to be produced at the time of …

Opportunity cost Opportunity cost is the cost of forgoing another alternative that has not been selected but could be. It represent the value of another …

Marginal Utility Change in the utility after consuming the additional unit of a product or services is known as marginal utility. Utility can be measurable …

Consumer buying behaviour Consumers when going to decide to buy specific products always go through this process. The consumer buying behavior process needs to be …

Customer satisfaction Customer satisfaction is the fulfillment of expectations in terms of various attributes of the products and services. Many business organizations offer products or …

International logistics is concerned with the process of managing and coordinating the movement of physical goods from the place of origin or production to the …

Introduction Distribution strategies are linked with the availability challenge the company faces to make available the products in the market. Availability challenges always paste with …

Pricing Strategies Pricing represents the value of the product in the market. Pricing is responsible for the creation of revenue and hence the profit of …

Product strategies Many decades ago businesses were running successfully without implementing any product strategies. Whichever or however the goods they were producing, all the goods …

Demographic Segmentation Segmentation made based on various demographic factors such as age, income, gender, occupation, etc. is known as demographic segmentation. It deals with the …