Marketing Management

Demographic Segmentation Segmentation made based on various demographic factors such as age, income, gender, occupation, etc. is known as demographic segmentation. It deals with the …

Marketing mix Marketing mix refers to the element of marketing which implemented in the marketing management practices for the purpose of satisfying the customer’s profitability …

Market segmentation is the process of classifying or subdividing the market or the customers who are having similar characteristics. Classifying the group of customers who …